The Evolution of Camera Trends and the Enterprise Collaboration Experience
There was a point in time when baseball games weren’t televised. By 1939, as broadcasting technology progressed, baseball fans were provided the luxury of viewing a baseball game from the comfort of their living room. Fast forward to the year 2014, where camera technology became so advanced that it literally changed the rules of the game. Major League Baseball decided that high-definition cameras would play a major role in the sport, creating a Replay Command Center. Today, instant replay reviews are now standard for all games in the league. We are living in a world where technology is constantly changing the rules, as well as the way we interact.
In previous years, we saw the growth of in-room video conferencing cameras. As companies adopted high-definition video communication as a standard, collaboration engineers moved into the next phase of communications: making the collaboration experience more intelligent. Polycom nudged the industry in the right direction by introducing the Eagle Eye Director in 2011. This was the first attempt at bringing a “production studio experience” into telepresence communications. The solution was comprised of two optical cameras that were mounted atop a base unit, which acted as the brains for intelligent participant tracking. A vertical microphone array would track participants in the room by the sound of their voice. Cisco followed Polycom’s technology by announcing the SpeakerTrack 60 in 2012. Like the Eagle Eye Director, it was an intelligent base station for optical cameras. As participants spoke, it tracked their movement and created a focus on the active speaker. Both Cisco and Polycom changed industry standards, pushing traditional cameras into the age of intelligent communications.
Today, we have seen an explosion of growth in the telepresence camera industry. Cisco is now aggressively moving away from optical cameras. With the end of sale announcements for their Precision 40 camera, SX20, and MX series, we are seeing a dramatic shift to digital cameras. The Cisco Roomkit is an all-in-one unit with a fixed digital lens that contains a 5K sensor. It provides a technology that Cisco calls “Best View.” Unlike its predecessors, the Roomkit shapes the room based on facial recognition. As more people enter a conference room, the camera intelligently decides how to focus on all participants based on the number of faces recognized. The Roomkit even has metric reporting that allows administrators to determine how many people showed up for a meeting! Finally, Cisco has announced its future plans to build upon the digital camera technology by utilizing artificial intelligence to identify a person by their face to automatically access calendars and launch meetings.
A rather new player in the camera industry, Huddly, has created a digital 4K intelligent camera to compete with bigger competitors in the Telepresence Industry. It boasts intelligent auto zoom to automatically detect participants in a room based on facial recognition. The camera offers a visual noise filtering solution to deliver a better true-to-life image. The most unique concept with the Huddly camera is its cloud capabilities. They have designed the hardware to receive updates as engineers develop new features for the camera.
Currently, we interact with artificial intelligence and smart digital devices on a regular basis; through social media, home electronic devices, and smart phones. It’s exciting to see the same technological progress in the conference room to create an easier, smarter, and more intuitive way to communicate. As users adopt and demand intelligent technology, the sky is the limit for how smart the enterprise collaboration experience can grow.
Integrated Media Technologies, Inc. (IMT) is dedicated to adopting leading-edge technologies. IMT architects and engineers utilize the newest trends in the audio/video industry to create state-of-the-art collaboration experiences. Whether you are looking for a training room, broadcasting studio, traditional board room, or a huddle space, IMT can provide you with the optimal design. Reach out to us today to chat with one of our collaboration experts.